We live in digital era! No doubt.
Every single recent analysis is showing increased usage of internet globally. Even up to 8 out of 10 people are using it in some regions.
According to latest available SI-STAT data Slovenia belongs to the most developed ones, namely in Slovenia as much as 74% of people aged 10 to 74 years are using internet.
Latest hot news is published draft guidance by FDA on use of Interactive media for Pharmaceutical Industry. No wonder, since already twenty-three of the top 50 global pharmaceutical manufacturers have some level of healthcare-related social media engagement according to IMS Health's published results of the study – Engaging Patients through Social Media. Not just using social media, but have some level of engagement.
So inJanuary 2014 we ran a Survey on Acceptance of e-marketing Solutions in Pharmaceutical Industry in Slovenia.
Come back and check.